Agroindustry Archivos - Partner Comunicación https://partnercomunicacion.co/en/sector/agroindustry/ Agencia de publicidad y comunicación integrada Tue, 24 Sep 2024 14:01:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://partnercomunicacion.co/wp/wp-content/uploads/2024/01/favicon.png Agroindustry Archivos - Partner Comunicación https://partnercomunicacion.co/en/sector/agroindustry/ 32 32 Senninger digital strategy development https://partnercomunicacion.co/en/portafolio/senninger-digital-strategy-development/ Tue, 24 Sep 2024 13:08:59 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6758 Senninger, a U.S.-based brand with more than 60 years of experience and innovation in the agro-industrial irrigation sector, had the objective of showcasing its long history in social media and, in this way, to show how its products help farmers to have better results and to carry out more efficient and sustainable practices.

El cargo Senninger digital strategy development apareció primero en Partner Comunicación.

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The challenge

01

Increase the visibility and promotion of the brand in the digital arena in a highly competitive market, highlighting its differential values and arduous journey.

02

Contribute to the positioning of Senninger in social media, extending its services to different audiences, current and potential, interested in the agro-industrial irrigation sector through communication via various digital channels.

03

Effectively communicate its digital content in different countries, such as Brazil, the United States, Australia, France and Africa.

Action plan

To meet the challenges posed, we designed a digital strategy in which we created the ‘Leader to Leader’ concept, which is aimed at supporting the brand’s experience and trajectory and, at the same time, to be more inclusive with small and large customers. Similarly, supported by AI, we worked on the creation of graphic content to show how Senninger, through its sprinklers and regulators of the latest technology, can solve the needs of people and organizations in the agro-industrial irrigation field, having a history of benefits and optimal results.

The outcome

As a result of these actions, we have achieved that Senninger obtains outstanding figures in KPI’s such as reach, impressions and interactions in its social media. Additionally, we have contributed to strengthening brand awareness, fostering the creation of conversations around different products and relevant data within the agro-industrial irrigation sector.

El cargo Senninger digital strategy development apareció primero en Partner Comunicación.

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