Senninger digital strategy development
The challenge
Increase the visibility and promotion of the brand in the digital arena in a highly competitive market, highlighting its differential values and arduous journey.
Contribute to the positioning of Senninger in social media, extending its services to different audiences, current and potential, interested in the agro-industrial irrigation sector through communication via various digital channels.
Effectively communicate its digital content in different countries, such as Brazil, the United States, Australia, France and Africa.
Action plan
To meet the challenges posed, we designed a digital strategy in which we created the ‘Leader to Leader’ concept, which is aimed at supporting the brand’s experience and trajectory and, at the same time, to be more inclusive with small and large customers. Similarly, supported by AI, we worked on the creation of graphic content to show how Senninger, through its sprinklers and regulators of the latest technology, can solve the needs of people and organizations in the agro-industrial irrigation field, having a history of benefits and optimal results.
The outcome
As a result of these actions, we have achieved that Senninger obtains outstanding figures in KPI’s such as reach, impressions and interactions in its social media. Additionally, we have contributed to strengthening brand awareness, fostering the creation of conversations around different products and relevant data within the agro-industrial irrigation sector.