Website development Club Amantes de la Pasta
The project was paused for a while, but with the ideal of preserving the tradition, it was decided that it was going to be taken up again and update it under a new name: Club Amantes de la Pasta, with the aim of reaching a wider public and contributing to the loyalty of the brand’s consumers.
The challenge
To achieve the proposed goals, the challenge of creating a community around pasta, gourmet cuisine, the art of pairing and the culinary experience at the table had to be overcome.
Action plan
To launch the contest, we implemented the following actions:
Creation of club space, where users can find exclusive Conzazoni content.
valuable content creation on topics of interest to club members, such as haute cuisine, dining experience and pasta recipes.
Development of dynamics that provide users with exclusive brand benefits.
Evaluation of metrics, to identify consumer interests and collect relevant data to improve brand marketing strategies.
The outcome
From these actions, we have designed and developed an exclusive website for the club, with access through prior registration for data capture and with a user-centered navigation, which makes it easier to access content such as recipes, e-books, blogs and cooking classes. As an additional result, we have increased brand loyalty.
Likewise, through the site we have contributed to the generation of a differential factor of the brand, offering an added value to the consumers of Pastas Conzazoni.