Premier Focuses on Flavor
Challenge
The challenge was to create a dynamic and attractive strategy to enrich the image bank of Colombian cuisine, according to the client’s specifications. To achieve this, we conceptualized and executed the contest: Premier Enfoca el Sabor (Premier Focuses on Flavor).
Action Plan
To launch the contest, we implemented the following actions:
Conceptualization and methodology of Premier Enfoca el Sabor :
We organized an online course, inviting people interested in photography to participate. The course taught participants how to prepare, take, and edit photos using household utensils. We also provided a tutorial on uploading their work to the platform. Each lesson on pre-production, composition, and photo editing was led by professional photographer Federico Orozco.
Open participation:
The call was open to anyone interested in participating.
Selection of winners:
Once the contest stages were completed, we joined the jury team to select the best photographs.
The outcome
As a result, we received approximately 200 high-quality photos, contributing to the enrichment of Premier’s photographic repository and its purpose of promoting Colombian gastronomic culture.