Haz de Oros’ surprises laboratory
Challenge
The main challenge was to highlight each product’s properties and versatility in the kitchen through an educational, procedural, and easy-to-replicate format, using everyday utensils and appliances, such as pans, spoons, bowls, and a stove, to emphasize ease of preparation.
Action plan
Based on the Brownie, Orange Cake, and Waffle mixes, we created a video production to showcase their easy preparation. The audiovisual production included:
Creativity
- Storyline creation
- Concept development
- Graphic and animation design
- Defining the visual style based on the client's key visual
Production
- High-definition digital video production
- Recipe preparation according to client guidelines
Props and Setting
- Location
- Set design
- Model selection
Post-production
- Digital animation of graphic elements for composition
- Music and sound effects
The outcome
We developed three educational videos showcasing the ease, practicality, and versatility of Haz de Oros’ Family line Brownie, Orange Cake, and Waffle mixes.
Through this production, we reinforced the simplicity of preparing these products at home, promoting their use in a family setting and encouraging sharing special moments with loved ones.