Web analytics and e-mail marketing strategy for Finish
Finish® is one of the world leaders in the dishwasher detergent market, with a 60+ year history of innovation in the industry. As a brand, they wanted to improve the visibility and effectiveness of one of their campaigns and continue to showcase their products in a more optimal way.
Key challenges
To meet the objectives set, we needed to overcome the following challenges:
- Boost Finish’s digital presence and increase the dishwasher campaign’s visibility.
- Generate more web traffic and increase the newsletter subscription rate.
Action plan
To achieve this, we implemented a Search Engine Marketing strategy (SEM) using Google Ads, with the objective of attracting potential clients interested in renting office space. The strategy involved:
Analyzing campaign results, through the creation of detailed reports that evaluated web traffic, user behavior and e-mail marketing campaign performance.
Improving the user experience by optimizing the website and its content.
The outcome
With the implementation of these actions, we achieved: