Cervalle Christmas
Challenge
The challenge during this time of year was to create supportive graphic materials that would encourage the sale of Cervalle Christmas dinners. We had to design an attractive resource that would generate recall when choosing the ideal cut for the season, while also reinforcing communication with the target audience, which included both recurring clients and new consumers and entrepreneurs.
Action Plan
To develop the required graphic materials, we executed the following actions:
Benchmarking
We analyzed best practices in the market to define the format for promoting Cervalle products. Through the design and layout of a sales catalog, we generated the impact the brand expected in terms of product dissemination.
Audiovisual support
We assisted in art direction for product photography to ensure natural composition, considering the brand's food products.
Graphic line creation
We designed the brand manual for this project to ensure consistency in graphic communication.
The outcome
We obtained an index in book format that was easily accessible and featured complete information about the products the client needed to sell, including combos and cuts that, although not part of a traditional Christmas dinner, are perfect complements for that time of year.
In addition to this, we created various pieces to reinforce Cervalle’s commercial objective, including a brochure that served as support for the Commercial team’s visits to companies by creating point-of-sale materials, such as banners, brochures, flyers, streamers, and leaflets, which showcased the products being promoted.
