Animal health Archivos - Partner Comunicación https://partnercomunicacion.co/en/sector/animal-health/ Agencia de publicidad y comunicación integrada Tue, 24 Sep 2024 15:14:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://partnercomunicacion.co/wp/wp-content/uploads/2024/01/favicon.png Animal health Archivos - Partner Comunicación https://partnercomunicacion.co/en/sector/animal-health/ 32 32 Zoetis Colombia: Brand Launch in Digital media https://partnercomunicacion.co/en/portafolio/zoetis-colombia-brand-launch-in-digital-media/ Tue, 24 Sep 2024 15:10:11 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6806 Zoetis, a leading animal health and wellness company, aimed to increase visibility and communicate its products and medical treatment for animals, particularly Revolution Plus® and its effectiveness, also promoting responsible pet care, through digital channels.

El cargo Zoetis Colombia: Brand Launch in Digital media apareció primero en Partner Comunicación.

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Challenge

To achieve this, we faced the challenge of generating awareness about Zoetis’ products, primarily Revolution Plus®, by strengthening the brand’s digital presence and reaching its target audience with valuable content. 

Action Plan

To support the client in consolidating its digital presence and showcasing their current products and Revolution Plus® effectiveness, we: 

01

Created the brand's visual identity

02

Defined the digital strategy

03

Opened and managed digital channels

04

Developed and disseminated valuable content on Revolution Plus®, focusing on responsible pet ownership and care, to effectively reach the target audience.

The outcome

We successfully positioned Zoetis on social media, achieving significant brand reach. Additionally, we established a communication framework for ongoing audience engagement, promoting animal wellness beyond commercial interests. This enhanced visibility among veterinary centers, driving product adoption. 

El cargo Zoetis Colombia: Brand Launch in Digital media apareció primero en Partner Comunicación.

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