Zoetis Colombia: Brand Launch in Digital media
Zoetis, a leading animal health and wellness company, aimed to increase visibility and communicate its products and medical treatment for animals, particularly Revolution Plus® and its effectiveness, also promoting responsible pet care, through digital channels.
Challenge
To achieve this, we faced the challenge of generating awareness about Zoetis’ products, primarily Revolution Plus®, by strengthening the brand’s digital presence and reaching its target audience with valuable content.
Action Plan
To support the client in consolidating its digital presence and showcasing their current products and Revolution Plus® effectiveness, we:
Created the brand's visual identity
Defined the digital strategy
Opened and managed digital channels
Developed and disseminated valuable content on Revolution Plus®, focusing on responsible pet ownership and care, to effectively reach the target audience.
The outcome
We successfully positioned Zoetis on social media, achieving significant brand reach. Additionally, we established a communication framework for ongoing audience engagement, promoting animal wellness beyond commercial interests. This enhanced visibility among veterinary centers, driving product adoption.
