Efficiency in Digital Channels – Comfenalco EPS
Comfenalco EPS (Entidad Promotora de Salud), one of the main Healthcare providers in Valle del Cauca, needed to improve users’ experience regarding its services and announce its name change to EPS de la gente, creating a brand presence in digital channels.
Challenge
The objectives posed two challenges:
Establish and maintain a solid and coherent digital presence to change users' negative perception.
Raise awareness about the Healthcare provider name change.
Action Plan
To overcome these challenges, we implemented an awareness strategy to position EPS de la gente during its name change, reinforcing its reputation as a regional company. We ensured educational content for a friendly transition, also improving customer understanding of the services offered.
We also provided:
Timely and relevant responses to users' concerns.
Valuable content focusing on wellness promotion for communities.
The outcome
With this plan, we strengthed EPS de la gente’s image as a corporate, friendly, and approachable company.