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SEO Strategy for Canola Life: Enriching Cooking with Creativity and Flavor

Canola Life, a leading brand from Harinera del Valle, known for their versatility and high-quality cooking oils and spreads, sought to position itself as the preferred ingredient for those who enjoy exploring new recipes and sharing creations with friends and family.

Key Challenges

To achieve this positioning, we faced the challenge of increasing visibility in a competitive digital space to attract consumers seeking high-quality ingredients to improve their recipes. Additionally, we needed to 

Highlight culinary versatility:

showcasing Canola Life's ability to transform recipes, becoming a key ingredient in many dishes. 

Highlight culinary versatility:

showcasing Canola Life's ability to transform recipes, becoming a key ingredient in many dishes. 

Enrich user experiences:

capturing attention of cuisine afficionados with recipes and culinary tips. 

Enrich user experiences:

capturing attention of cuisine afficionados with recipes and culinary tips. 

Foster creativity in cooking:

using SEO techniques to highlight Canola Life's inspiration and creativity in a kitchen, encouraging customers to share their creations 

Foster creativity in cooking:

using SEO techniques to highlight Canola Life's inspiration and creativity in a kitchen, encouraging customers to share their creations 

Action Plan

Our SEO strategy for Canola Life included: 

01

Technical and content optimization:

improving website accessibility and content with culinary tips and creative recipes, highlighting Canola Life’s versatility.

02

Innovative recipes for search engine visibility:

publishing recipes showcasing Canola Life's diversity, using keywords to attract cooking enthusiasts.

03

Campaigns inspiring sharing:

launching digital campaigns emphasizing cooking joy with friends and family, showcasing how Canola Life excels at improving any get-together.

The outcome

Our efforts yielded significant KPI improvements in clicks, impressions, and average search engine position, mainly on Google. Additionally, we enhanced brand awareness and preference among consumers and strengthened Canola Life’s position as a leading culinary brand. 

Logotipo de Partner Comunicación, compuesto por una barra vertical de color naranja en la parte inferior y el nombre 'Partner' en letras mayúsculas negras sobre un fondo transparente.
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