Laundry Experts Contest: Vanish + Woolite
Vanish, the world’s #1 stain remover, and Woolite, a specialized liquid detergent for clothing care, which contains ingredients that protect the clothing fibers and color, aimed to boost sales and showcase the benefits of each product.
Challenge
The challenge was to conceptualize, develop, and manage an interactive, massive, and high-impact activity that would reach many participants and generate economic revenue for the client.
Action Plan
To carry out this project and meet the brands’ objectives, we implemented the following actions:
Defined the activity mechanics
Configured the chatbot
Created the graphic line
Produced tutorial videos to explain the step-by-step dynamics
The outcome
Our participation in the execution of this project was integral, as we led and executed each phase of the process: conceptualization, graphics, chatbot creation, administration, review and validation of invoices, announcement of winners, and management of prizes to ensure they reached each winner. More importantly, by implementing this contest, Vanish and Woolite achieved their objectives, increasing sales and promoting product awareness among consumers.
