Apptualízate Colombina
Challenge
The challenge consisted of communicating to Colombina team members the importance of updating their contact information, as well as the benefits of the Apptualízate app. This digital space allows employees to find and expedite labor certificates and services.
Action Plan
To meet the client’s objectives, we conceptualized and deployed the Apptualízate launch campaign through Colombina’s internal communication channels.
The outcome
With the campaign, we managed to achieve an effective communication of Apptualízate’s benefits, including the labor certificate module, sharing relevant information for employees, such as work shifts and cafeteria menus. We also improved Engagement through fun messages and a concept highlighting the need to update, download, and use the company’s internal communication app.
