Strategic branding Archivos - Partner Comunicación https://partnercomunicacion.co/en/servicio/strategic-branding/ Agencia de publicidad y comunicación integrada Fri, 27 Sep 2024 20:24:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://partnercomunicacion.co/wp/wp-content/uploads/2024/01/favicon.png Strategic branding Archivos - Partner Comunicación https://partnercomunicacion.co/en/servicio/strategic-branding/ 32 32 Brand Renovation: Colmaíz https://partnercomunicacion.co/en/portafolio/brand-renovation-colmaiz/ Tue, 24 Sep 2024 18:56:07 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6914 In collaboration with Colmaíz, a Colombian brand with over 50 years of experience helping bakers create buñuelos, pandebonos, almojábanas, pandequesos, pandeyucas, rosquillas, natilla, and other cheese-based products, we identified a potential improvement opportunity: Brand renovation.

El cargo Brand Renovation: Colmaíz apareció primero en Partner Comunicación.

]]>

Brand Renovation: Colmaíz

In collaboration with Colmaíz, a Colombian brand with over 50 years of experience helping bakers create buñuelos, pandebonos, almojábanas, pandequesos, pandeyucas, rosquillas, natilla, and other cheese-based products, we identified a potential improvement opportunity: Brand renovation.

Challenges

To represent Colmaíz’s values and build a stronger identity through design, we faced a significant challenge: 

Before

Now

To stand out in the baking industry with a unique value
proposition, despite being a well-established brand
in a crowded market.

Action plan

We developed a cohesive visual style that embodies Colmaíz’s brand spirit, ensuring a memorable impact on customers. Key initiatives included: 

01

We streamlined Colmaíz's brand and product portfolio, creating a cohesive visual framework.

02

We crafted a timeless new logo that embodies Colmaíz's rich heritage and tradition.

The outcome

By revitalizing Colmaíz’s product visuals, we boosted the brand’s impact, delivering: 

Enhanced brand recognition and memorability through impactful packaging design. 

Before

Now

Strengthening of the “trust and tradition” concept. 

El cargo Brand Renovation: Colmaíz apareció primero en Partner Comunicación.

]]>