Brand Renovation: Colmaíz
In collaboration with Colmaíz, a Colombian brand with over 50 years of experience helping bakers create buñuelos, pandebonos, almojábanas, pandequesos, pandeyucas, rosquillas, natilla, and other cheese-based products, we identified a potential improvement opportunity: Brand renovation.
Challenges
To represent Colmaíz’s values and build a stronger identity through design, we faced a significant challenge:
Before
Now
To stand out in the baking industry with a unique value
proposition, despite being a well-established brand
in a crowded market.
Action plan
We developed a cohesive visual style that embodies Colmaíz’s brand spirit, ensuring a memorable impact on customers. Key initiatives included:
We streamlined Colmaíz's brand and product portfolio, creating a cohesive visual framework.
We crafted a timeless new logo that embodies Colmaíz's rich heritage and tradition.
The outcome
By revitalizing Colmaíz’s product visuals, we boosted the brand’s impact, delivering:
Enhanced brand recognition and memorability through impactful packaging design.
Before
Now
Strengthening of the “trust and tradition” concept.
