Harpic “All-in-One” Campaign: Simplifying Bathroom Cleaning
Harpic, a leading cleaning and disinfection brand, wanted to showcase the convenience of its “All-in-One” product line and drive home the message that one product is all you need for a hygienic bathroom.
The Challenge
Modifying consumer behavior was key. Many believed homemade cleaning mixtures such as powder soap, bleach, vinegar, hydrochloric acid, and other cleaning products were necessary for effective bathroom cleaning. Our task was to debunk this myth.
Action plan
We created three relatable commercials highlighting everyday cleaning scenarios, demonstrating Harpic’s effectiveness and ease of use.
The outcome
We delivered three impactful TV commercials on a budget. The same content was repurposed for digital platforms, maximizing our reach.