Healthcare Archivos - Partner Comunicación https://partnercomunicacion.co/en/sector/healthcare/ Agencia de publicidad y comunicación integrada Tue, 24 Sep 2024 17:05:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://partnercomunicacion.co/wp/wp-content/uploads/2024/01/favicon.png Healthcare Archivos - Partner Comunicación https://partnercomunicacion.co/en/sector/healthcare/ 32 32 Reckitt Benckiser’s International Women’s Day Event https://partnercomunicacion.co/en/portafolio/reckitt-benckisers-international-womens-day-event/ Tue, 24 Sep 2024 16:59:14 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6881 Reckitt Benckiser, a leading health and home hygiene products company, needed to launch its annual March 8th forum to commemorate International Women's Day.

El cargo Reckitt Benckiser’s International Women’s Day Event apareció primero en Partner Comunicación.

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Reckitt Benckiser’s International Women’s Day Event

Reckitt Benckiser, a leading health and home hygiene products company, needed to launch its annual March 8th forum to commemorate International Women’s Day.

Following tradition, the event would take place across various international locations, promoting attendee participation to highlight women’s roles in the workforce, honoring their achievements and amplifying female voices through colleague ambassadors and expert speakers

The Challenge

Beyond designing the forum’s stage for the in-person event in Cali and broadcasting it internationally, ensuring seamless transmission and securing speakers, we identified a significant opportunity: 

Creating a lasting, safe space for Reckitt Benckiser’s women. 

Action Plan

Thus, we launched the “Reckitt Woman Movement”, a dedicated platform for female employees to drive initiatives and advance women’s empowerment in the workplace.
Under this ideal we:  

01

Adapted the company's location for the event.

02

Crafted a compelling narrative for long-term impact.

The outcome

The “Reckitt Woman” initiative has become a beacon for female empowerment, transcending its origins as a single event to become a worldwide hub for connection, expression, and support among Reckitt Benckiser’s women.

El cargo Reckitt Benckiser’s International Women’s Day Event apareció primero en Partner Comunicación.

]]> Efficiency in Digital Channels – Comfenalco EPS https://partnercomunicacion.co/en/portafolio/efficiency-in-digital-channels-comfenalco-eps/ Tue, 24 Sep 2024 15:04:12 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6801 Comfenalco EPS (Entidad Promotora de Salud), one of the main Healthcare providers in Valle del Cauca, needed to improve users' experience regarding its services and announce its name change to EPS de la gente, creating a brand presence in digital channels.

El cargo Efficiency in Digital Channels – Comfenalco EPS apareció primero en Partner Comunicación.

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Challenge

The objectives posed two challenges: 

01

Establish and maintain a solid and coherent digital presence to change users' negative perception.

02

Raise awareness about the Healthcare provider name change.

Action Plan

To overcome these challenges, we implemented an awareness strategy to position EPS de la gente during its name change, reinforcing its reputation as a regional company. We ensured educational content for a friendly transition, also improving customer understanding of the services offered. 

We also provided: 

01

Timely and relevant responses to users' concerns.

02

Valuable content focusing on wellness promotion for communities.

The outcome

With this plan, we strengthed EPS de la gente’s image as a corporate, friendly, and approachable company. 

Improved public response processes and creating efficient digital channels with valuable content. 

Improved public response processes and creating efficient digital channels with valuable content. 

Transformed social media into a PQRS (Questions, Complaints, Claims, and Suggestions) centralization channel. 

Transformed social media into a PQRS (Questions, Complaints, Claims, and Suggestions) centralization channel. 

Supported the Customer Service area with increased knowledge of patient cases. 

Supported the Customer Service area with increased knowledge of patient cases.

El cargo Efficiency in Digital Channels – Comfenalco EPS apareció primero en Partner Comunicación.

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