Reckitt Benckiser’s International Women’s Day Event
Following tradition, the event would take place across various international locations, promoting attendee participation to highlight women’s roles in the workforce, honoring their achievements and amplifying female voices through colleague ambassadors and expert speakers
The Challenge
Beyond designing the forum’s stage for the in-person event in Cali and broadcasting it internationally, ensuring seamless transmission and securing speakers, we identified a significant opportunity:
Creating a lasting, safe space for Reckitt Benckiser’s women.
Action Plan
Thus, we launched the “Reckitt Woman Movement”, a dedicated platform for female employees to drive initiatives and advance women’s empowerment in the workplace.
Under this ideal we:
Adapted the company's location for the event.
Crafted a compelling narrative for long-term impact.
The outcome
The “Reckitt Woman” initiative has become a beacon for female empowerment, transcending its origins as a single event to become a worldwide hub for connection, expression, and support among Reckitt Benckiser’s women.
