Project ‘How-to’ Vanish
Vanish, the world’s #1 stain remover brand, faced a significant challenge: many consumers were unaware of how to properly use its products, leading to misconceptions about their effectiveness.
Challenge
Overcoming this false belief implied:
Action Plan
To demonstrate product efficacy, we designed multiple storyboards depicting daily situations where characters accidentally stained clothing and then completely removed the stains using Vanish correctly.
We produced international commercials for Colombia, Peru, Chile, and Argentina, adapting and distributing them across various platforms.
Key Actions:
Conceptualization
Music composition
Casting
Location scouting
Video colorization
Format adaptations
Versions for multiple networks, platforms, and countries
The outcome
The video campaign’s global appeal enabled seamless adaptation and playback in five countries. We received recognition for the best audiovisual project of the year from Reckitt Benckiser, meeting and then exceeding internal evaluation standards.