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Key Challenges

In Colombia’s competitive market, where sports and digital integration are prioritized, the brand needed to stand out and effectively connect with its audience. To overcome these issues, we focused on attaining the following: 

Objectives

Connect with demanding consumers

Who value health, sports, and quality digital experiences 

Connect with demanding consumers

Who value health, sports, and quality digital experiences 

Improved an enhanced online experience

Offer a browsing experience with intuitive and enriching web navigation 

Improved an enhanced online experience

Offer a browsing experience with intuitive and enriching web navigation 

Offer updated and relevant content

Renew and optimize content aligned with audience interests 

Offer updated and relevant content

Renew and optimize content aligned with audience interests 

Action Plan

For this project, we developed and implemented a comprehensive SEO strategy focused on: 

01
Technical Optimization:

improving website usability and accessibility.

02
Quality Content:

updating and enriching web content for relevance and appeal.

03
Target Audience Focus:

aligning content and keywords with audience interests and search behaviors.

SEO Results

Our efforts yielded significant improvements in key performance indicators (KPIs): clicks, impressions, and average position in search engines, primarily Google. 

Resultado SEO

Clics
+ 0 %
Impresiones
+ 0 %
Posición media
+ 0 %
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