Case Study: Chatbot Premier Rewards You by the Hundreds
To celebrate its 35th anniversary, Premier, a leading brand of oils and spreads, sought to launch an activity rewarding its most loyal consumers. To participate, consumers had to register their purchase invoices featuring Premier products for validation.
Activity Challenges
The activity required consumers to understand the dynamics, ensuring invoices included Premier products, participants registered correctly, and the platform functioned smoothly.
Action Plan
To meet the client’s objectives, we executed two key phases which, simultaneously, gave continuum to the “Premier Rewards You by the Hundreds” campaign:
Mapped user journey for optimal engagement.
Development and Implementation of WhatsApp Chatbot.
The outcome
We achieved over 100% compliance and a significant conversion rate, yielding substantial conversion rates for the brand.