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Challenge

Traditional baking practices have been passed down through generations, primarily through empirical and technical training from Colombia’s main workforce training entity. 

Given the limited baking training spaces and the 900% surge in virtual learning demand during the pandemic, we undertook the challenge of developing an attractive, functional, and user-friendly e-learning platform for Colmaíz users, comparable to market-leading platforms. 

Action Plan

We carried out a thorough analysis of market-leading eLarning platforms, focusing on the brand’s needs. As a result, we managed to:  

01

Define user registration and interaction requirements

02

Design navigation flow and user interface

03

Develop eLearning platform, training modules, and learning assessments

The outcome

We successfully designed and developed the Colmaíz Bakers’ School, a free eLearning platform for baking, attracting students nationwide.

This digital product contributes to the professional growth of Colombian bakers.

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