Case Study: Fanalca Website Design and Development
Fanalca, a leading Colombian automotive company, required its first website to showcase its divisions, services, history, achievements, employment, sustainability, and social commitment.
Challenge
Implementing the website while maintaining consistency with Fanalca’s brand guidelines and associating its business units with the parent company without redesigning each unit’s identity.
Action Plan
We analyzed the current state of the company’s business units and:
Utilized primary design elements (shape and color)
Reviewed content and specific needs for each unit to design layouts
The outcome
Fanalca launched a corporate website that is usable, accessible, and visually appealing, highlighting its contributions to Colombia’s automotive sector and social and environmental efforts.
Key Achievements:
Defined a complementary color palette to differentiate and identify the parent brand and its subsidiaries.
Designed and developed 5 homogeneous websites for Fanalca and its business units using unified components
Functional highlights include:
– Engaging elements and sections for enhanced user interactivity
– Optimized user experience through simple navigation