Corporate disclosure Archivos - Partner Comunicación https://partnercomunicacion.co/en/servicio/corporate-disclosure/ Agencia de publicidad y comunicación integrada Tue, 24 Sep 2024 17:05:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://partnercomunicacion.co/wp/wp-content/uploads/2024/01/favicon.png Corporate disclosure Archivos - Partner Comunicación https://partnercomunicacion.co/en/servicio/corporate-disclosure/ 32 32 Reckitt Benckiser’s International Women’s Day Event https://partnercomunicacion.co/en/portafolio/reckitt-benckisers-international-womens-day-event/ Tue, 24 Sep 2024 16:59:14 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6881 Reckitt Benckiser, a leading health and home hygiene products company, needed to launch its annual March 8th forum to commemorate International Women's Day.

El cargo Reckitt Benckiser’s International Women’s Day Event apareció primero en Partner Comunicación.

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Reckitt Benckiser’s International Women’s Day Event

Reckitt Benckiser, a leading health and home hygiene products company, needed to launch its annual March 8th forum to commemorate International Women’s Day.

Following tradition, the event would take place across various international locations, promoting attendee participation to highlight women’s roles in the workforce, honoring their achievements and amplifying female voices through colleague ambassadors and expert speakers

The Challenge

Beyond designing the forum’s stage for the in-person event in Cali and broadcasting it internationally, ensuring seamless transmission and securing speakers, we identified a significant opportunity: 

Creating a lasting, safe space for Reckitt Benckiser’s women. 

Action Plan

Thus, we launched the “Reckitt Woman Movement”, a dedicated platform for female employees to drive initiatives and advance women’s empowerment in the workplace.
Under this ideal we:  

01

Adapted the company's location for the event.

02

Crafted a compelling narrative for long-term impact.

The outcome

The “Reckitt Woman” initiative has become a beacon for female empowerment, transcending its origins as a single event to become a worldwide hub for connection, expression, and support among Reckitt Benckiser’s women.

El cargo Reckitt Benckiser’s International Women’s Day Event apareció primero en Partner Comunicación.

]]> Apptualízate Colombina https://partnercomunicacion.co/en/portafolio/apptualizate-colombina-2/ Tue, 24 Sep 2024 14:48:20 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6786 Colombina needed to impact production plant employees in Santander de Quilichao, Tuluá, and La Paila, as well as office staff in Cali, to download the new app focused on job well-being and keeping employees updated.

El cargo Apptualízate Colombina apareció primero en Partner Comunicación.

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Challenge

The challenge consisted of communicating to Colombina team members the importance of updating their contact information, as well as the benefits of the Apptualízate app. This digital space allows employees to find and expedite labor certificates and services. 

Action Plan

To meet the client’s objectives, we conceptualized and deployed the Apptualízate launch campaign through Colombina’s internal communication channels. 

The outcome

With the campaign, we managed to achieve an effective communication of Apptualízate’s benefits, including the labor certificate module, sharing relevant information for employees, such as work shifts and cafeteria menus. We also improved Engagement through fun messages and a concept highlighting the need to update, download, and use the company’s internal communication app. 

El cargo Apptualízate Colombina apareció primero en Partner Comunicación.

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