BPO Archivos - Partner Comunicación https://partnercomunicacion.co/en/sector/bpo-en/ Agencia de publicidad y comunicación integrada Tue, 24 Sep 2024 15:58:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://partnercomunicacion.co/wp/wp-content/uploads/2024/01/favicon.png BPO Archivos - Partner Comunicación https://partnercomunicacion.co/en/sector/bpo-en/ 32 32 Awareness Zonamerica https://partnercomunicacion.co/en/portafolio/awareness-zonamerica-2/ Tue, 24 Sep 2024 15:53:11 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6839 Zonamerica, the leading free trade zone in Valle del Cauca, strategically located in Cali for sustainable business development, needed to raise awareness about its campus, infrastructure, and services within the community.

El cargo Awareness Zonamerica apareció primero en Partner Comunicación.

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Challenge

The challenge was to position Zonamerica as a service-oriented free trade zone, establishing a presence among the business community and Cali’s population through awareness, while highlighting its offerings and benefits to encourage space acquisition. 

Action Plan

To overcome this challenge, we implemented on-campus activities to showcase Zonamerica’s diverse spaces and zones, including:

01

Segmentation strategies for regional and national businesses.

02

Content creation targeting the interests of Zonamerica's internal community and potential customers.

03

Integration of digital advertising, communication, and out-of-home advertising.

04

Brand activation at Alfonso Bonilla Aragón Airport and programmatic advertising formats.

The outcome

Our efforts yielded:

Clear segmentation for Zonamerica’s products and services.

Clear segmentation for Zonamerica’s products and services.

Generation of qualified leads supporting the Commercial team in closing sales.

Generation of qualified leads supporting the Commercial team in closing sales.

El cargo Awareness Zonamerica apareció primero en Partner Comunicación.

]]> Update of Zonamerica’s Institutional Video https://partnercomunicacion.co/en/portafolio/update-of-zonamericas-institutional-video/ Tue, 24 Sep 2024 15:26:53 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6822 Zonamerica needed to renew its digital presence and showcase campus improvements, requiring an updated institutional video to attract companies interested in its facilities and services.

El cargo Update of Zonamerica’s Institutional Video apareció primero en Partner Comunicación.

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Update of Zonamerica’s Institutional Video

Zonamerica needed to renew its digital presence and showcase campus improvements, requiring an updated institutional video to attract companies interested in its facilities and services.

Challenge

The challenge was to highlight the campus’s versatility, services, facilities, and convenient location to attract new clients. 

Action Plan

To achieve this objective, we: 

01
Designed a storyboard and technical script,

reflecting Zonamerica’s facility upgrades, including new buildings and renovations.

02
Produced and post-produced the video,

filming, editing, and adapting it with voiceover and supporting text in English and Spanish.

The outcome

As a result of this project, we helped Zonamerica secure business deals with interested companies. We also showcased its latest updates, highlighting its services and abilities as a business hub, attracting multiple prospective clients. 

El cargo Update of Zonamerica’s Institutional Video apareció primero en Partner Comunicación.

]]> Podcast Production for Zonamerica https://partnercomunicacion.co/en/portafolio/podcast-production-for-zonamerica/ Tue, 24 Sep 2024 15:20:28 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6817 Zonamerica, with its business focus on consolidating itself as the main business hub in the region, needed to broadly communicate its trajectory and value proposition to directors and senior executives, showcasing the core of its business.

El cargo Podcast Production for Zonamerica apareció primero en Partner Comunicación.

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Podcast Production for Zonamerica

Zonamerica, with its business focus on consolidating itself as the main business hub in the region, needed to broadly communicate its trajectory and value proposition to directors and senior executives, showcasing the core of its business.

The Challenge

The challenge of this project was not only to show what the companies installed in the HUB do but also to empathize with entrepreneurs and senior management about the challenges and needs they face in their roles. 

Action Plan

To overcome this challenge, we planned and executed the production of various podcasts aimed at communicating topics of interest to the target audience, such as leadership, business growth, and teamwork. Considering this, we implemented the following actions: 

Social Media Deployment

01
Creation of Teasers

We prepared short clips highlighting the most relevant moments of each podcast.

02
Creation of Promotional Image

We designed eye-catching images to accompany social media posts.

03
Publication of Teasers

We scheduled the publication of the clips on social media to generate interest and motivate the audience to listen to the full podcast.

Testimonials

04
Development of a Standard Scheme

We developed a repetitive format for the creation of testimonials, ensuring consistency and quality in each interview.

05
Recording of Testimonials

We set up a recording with two cameras, one focused on the interviewer and the other on the interviewee, to ensure an attractive visual production.

06
Formats for Distribution

We produced the testimonials in both audio and video formats for distribution on platforms like Spotify and YouTube.

07
Duration and Content

We conducted interviews with a series of questions aimed at learning more about the entrepreneur and their perception of Cali, as well as the opportunities for labor improvement in the city. 

Outcome

As a result of these podcasts, we helped Zonamerica connect with its target audience through each shared testimony, their success stories, the common challenges faced by companies in Cali, and the various topics addressed around the business sector. 

El cargo Podcast Production for Zonamerica apareció primero en Partner Comunicación.

]]> SEM Strategy: Zonamerica Success Case https://partnercomunicacion.co/en/portafolio/sem-strategy-zonamerica-success-case/ Tue, 24 Sep 2024 15:16:38 +0000 https://partnercomunicacion.co/?post_type=portafolio&p=6812 Zonamerica, a free economic zone in Cali, Colombia, aimed to increase office occupancy through leasing to local and international companies.

El cargo SEM Strategy: Zonamerica Success Case apareció primero en Partner Comunicación.

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Key Challenges

The primary challenge was to differentiate Zonamerica in a competitive market and ensure targeted advertising reached companies valuing the benefits of establishing themselves in a free zone. Additionally, optimizing the marketing budget for maximum return on investment was crucial. 

Action Plan

To achieve this, we implemented a Search Engine Marketing (SEM) strategy using Google Ads to attract potential clients interested in office space rentals. The strategy involved: 

01
Designing customized campaigns highlighting Zonamerica's benefits.
02
Geographical segmentation to focus advertising efforts not just on Cali, but also other major Colombian cities, and neighboring countries with potential business expansion.

The outcome

With the implemented SEM strategy and optimized budget, we helped Zonamerica: 

Capture over 50 highly qualified leads through optimized calls-to-action and effective advertising. 

Capture over 50 highly qualified leads through optimized calls-to-action and effective advertising. 

Strengthen its positioning as a premier business hub in the region. 

Strengthen its positioning as a premier business hub in the region. 

El cargo SEM Strategy: Zonamerica Success Case apareció primero en Partner Comunicación.

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