Awareness Zonamerica
Zonamerica, the leading free trade zone in Valle del Cauca, strategically located in Cali for sustainable business development, needed to raise awareness about its campus, infrastructure, and services within the community.
Challenge
The challenge was to position Zonamerica as a service-oriented free trade zone, establishing a presence among the business community and Cali’s population through awareness, while highlighting its offerings and benefits to encourage space acquisition.
Action Plan
To overcome this challenge, we implemented on-campus activities to showcase Zonamerica’s diverse spaces and zones, including:
Segmentation strategies for regional and national businesses.
Content creation targeting the interests of Zonamerica's internal community and potential customers.
Integration of digital advertising, communication, and out-of-home advertising.
Brand activation at Alfonso Bonilla Aragón Airport and programmatic advertising formats.
The outcome
Our efforts yielded: