Launch of Recamier Tools
Recamier, a Colombian company with over 60 years of experience in the beauty and personal care industry, launched its heat styling tools for hair drying and styling, backed by Gamma Piu. They tasked us with raising customer awareness for the new product line
Challenge
The challenge was to generate awareness about the heat styling tools: (5X Relax Power hairdryer, Keratin Glory and Donna + Keratin hairdryers) in Recamier’s new product line, “Recamier Tools”, among beauty salon owners, stylists, and hairdressers.
Action Plan
To promote the “Tools” product line, we planned and designed a physical and digital product catalog that included
Photography sessions
3D modeling for videos showcasing the products' features, versatility, and quality, as well as their potential to enhance beauty salons
The outcome
We strengthened the image of the Tools product line, highlighting them as the ideal heat styling tools for complementing the hair drying, styling, and finishing process, as well as their ability to optimize service times in beauty salons thanks to their functional attributes.
