SEO Strategy for Aceites Premier
Aceites Premier, a specialized brand producing vegetable-based oils and spreads, aimed to expand its digital footprint, positioning itself as the go-to ally for cooking traditional Colombian recipes while highlighting its environmental commitment and family bonding through culinary tradition.
Challenge
The main challenges were:
Action Plan
To overcome these challenges, we developed an SEO strategy focusing on:
Technical Optimization
Improving website user experience.
Tradition-Promoting Content
Nurturing the website with content highlighting traditional recipes, environmental commitment, and family bonding.
Target Audience Connection
Aligning content with Colombian culinary flavors.
The outcome
Our SEO efforts yielded significant KPI improvements in clicks, impressions, and average search engine position, primarily on Google.