Harinera del Valle Brand Reinforcement
Harinera del Valle, a company with over 75 years of history accompanying Colombian households, needed to highlight its excellence in financial, social, business, and sustainability areas, as well as its trajectory as a world-class organization.
Challenge
To make Harinera del Valle’s corporate brand visible as a solid, world-class organization reflecting its values and achievements in: Corporate Social Responsibility (RSE), Food, Lifestyle, Well-being, Employability and Sports promotion; while increasing brand awareness among the target audience through diverse communication strategies.
Action Plan
In collaboration with the client, we gathered inputs to develop a tailored communication strategy for each corporate objective and target audience segment, including:
Internal workers
End consumers
Business owners
Local communities
The outcome
Thanks to the implemented strategy, we achieved: