Project: ICCO – A Coffee that Tastes Like…
Challenge
To make the objective of this initiative, its impact on peace-building in Putumayo and Nariño regions, and community empowerment through sustainable local economies visible, via a comprehensive advertising campaign.
Action Plan
We developed the concept: “A Coffee that Tastes Like…”, highlighting the territorial richness and sustainable production capabilities, comprehending cafe, panela, chontaduro, of these regions’ communities all inside a peace seeking context. To achieve this:
We created a graphic line inspired by the landscapes, culture, and properties of coffee, cacao, panela, and chontaduro crops in Putumayo and Nariño.
We gave prominence to communities building peace through their labor.
We produced a video along the local communities showcasing the project's deployment and legacy.
The outcome
We created various graphic and audiovisual pieces for media distribution, supporting peace visibility, built from resilience and territorial richness. This effort connected farmers with export companies, securing better incomes for families and increased visibility for regions and country.
