Media Archivos - Partner Comunicación

Harpic “All-in-One” Campaign: Simplifying Bathroom Cleaning

partner — Tue, 24 Sep 2024 18:52:40 +0000

Harpic “All-in-One” Campaign: Simplifying Bathroom Cleaning

Harpic, a leading cleaning and disinfection brand, wanted to showcase the convenience of its “All-in-One” product line and drive home the message that one product is all you need for a hygienic bathroom.

The Challenge

Modifying consumer behavior was key. Many believed homemade cleaning mixtures such as powder soap, bleach, vinegar, hydrochloric acid, and other cleaning products were necessary for effective bathroom cleaning. Our task was to debunk this myth.

Action plan

We created three relatable commercials highlighting everyday cleaning scenarios, demonstrating Harpic’s effectiveness and ease of use.

The outcome

We delivered three impactful TV commercials on a budget. The same content was repurposed for digital platforms, maximizing our reach.

El cargo Harpic “All-in-One” Campaign: Simplifying Bathroom Cleaning apareció primero en Partner Comunicación.

Project ‘How-to’ Vanish

partner — Tue, 24 Sep 2024 17:06:42 +0000

Project ‘How-to’ Vanish

Vanish, the world’s #1 stain remover brand, faced a significant challenge: many consumers were unaware of how to properly use its products, leading to misconceptions about their effectiveness.

Challenge

Overcoming this false belief implied:

Teach consumers how to correctly use Vanish Liquid and Vanish Powder

Showcase product effectiveness in everyday situations relatable to consumers

Action Plan

To demonstrate product efficacy, we designed multiple storyboards depicting daily situations where characters accidentally stained clothing and then completely removed the stains using Vanish correctly.

We produced international commercials for Colombia, Peru, Chile, and Argentina, adapting and distributing them across various platforms.

Key Actions:

Conceptualization

Music composition

Casting

Location scouting

Video colorization

Format adaptations

Versions for multiple networks, platforms, and countries

The outcome

The video campaign’s global appeal enabled seamless adaptation and playback in five countries. We received recognition for the best audiovisual project of the year from Reckitt Benckiser, meeting and then exceeding internal evaluation standards.

El cargo Project ‘How-to’ Vanish apareció primero en Partner Comunicación.

AV media Production: Harinotas Magazine

partner — Tue, 24 Sep 2024 16:31:30 +0000

AV media Production: Harinotas Magazine

Haz de Oros, the leading wheat flour and premix producer for the baking and pastry sector, aimed to continue contributing to the training of technicians and bakers through its institutional magazine, while leveraging digital channels to reach its target audience in new formats.

Challenge

Such a need required us to translate knowledge into practical, didactic, and easily accessible formats.

Action Plan

Considering this challenge, we continued Harinotas Magazine in its digital version. This platform provides technicians and bakers with useful and practical information on new formulations, products, trends, and costs to apply in their businesses. The project implementation involved:

Pre-production

Production

Post-production

Graphic design

Editorial design

The outcome

Thanks to the management of these videos and their role as Harinotas Magazine complements, we have contributed to the training of Colombia’s baking sector, sharing knowledge in an easily digestible format, both physically and digitally.

El cargo AV media Production: Harinotas Magazine apareció primero en Partner Comunicación.

Update of Zonamerica’s Institutional Video

partner — Tue, 24 Sep 2024 15:26:53 +0000

Update of Zonamerica’s Institutional Video

Zonamerica needed to renew its digital presence and showcase campus improvements, requiring an updated institutional video to attract companies interested in its facilities and services.

Challenge

The challenge was to highlight the campus’s versatility, services, facilities, and convenient location to attract new clients.

Action Plan

To achieve this objective, we:

Designed a storyboard and technical script,

reflecting Zonamerica’s facility upgrades, including new buildings and renovations.

Produced and post-produced the video,

filming, editing, and adapting it with voiceover and supporting text in English and Spanish.

The outcome

As a result of this project, we helped Zonamerica secure business deals with interested companies. We also showcased its latest updates, highlighting its services and abilities as a business hub, attracting multiple prospective clients.

El cargo Update of Zonamerica’s Institutional Video apareció primero en Partner Comunicación.

Podcast Production for Zonamerica

partner — Tue, 24 Sep 2024 15:20:28 +0000

Podcast Production for Zonamerica

Zonamerica, with its business focus on consolidating itself as the main business hub in the region, needed to broadly communicate its trajectory and value proposition to directors and senior executives, showcasing the core of its business.

The Challenge

The challenge of this project was not only to show what the companies installed in the HUB do but also to empathize with entrepreneurs and senior management about the challenges and needs they face in their roles.

Action Plan

To overcome this challenge, we planned and executed the production of various podcasts aimed at communicating topics of interest to the target audience, such as leadership, business growth, and teamwork. Considering this, we implemented the following actions:

Social Media Deployment

Creation of Teasers

We prepared short clips highlighting the most relevant moments of each podcast.

Creation of Promotional Image

We designed eye-catching images to accompany social media posts.

Publication of Teasers

We scheduled the publication of the clips on social media to generate interest and motivate the audience to listen to the full podcast.

Testimonials

Development of a Standard Scheme

We developed a repetitive format for the creation of testimonials, ensuring consistency and quality in each interview.

Recording of Testimonials

We set up a recording with two cameras, one focused on the interviewer and the other on the interviewee, to ensure an attractive visual production.

Formats for Distribution

We produced the testimonials in both audio and video formats for distribution on platforms like Spotify and YouTube.

Duration and Content

We conducted interviews with a series of questions aimed at learning more about the entrepreneur and their perception of Cali, as well as the opportunities for labor improvement in the city.

Outcome

As a result of these podcasts, we helped Zonamerica connect with its target audience through each shared testimony, their success stories, the common challenges faced by companies in Cali, and the various topics addressed around the business sector.

El cargo Podcast Production for Zonamerica apareció primero en Partner Comunicación.