With the digital evolution and the ease people now have to access what they need through the Internet, brands have been migrating to different virtual platforms, allowing their potential customers to get closer to them.
Therefore, in a search engine, thousands of results can be found related to the same topic or product. So, among all the results, how can you make your company stand out?
The best thing you can do is practice SEO, known by its English acronym as Search Engine Optimization.
To make your web presence visible, you must know that having a space on the Internet is not everything; your digital presence should have a positioning strategy.
And how can you do it? At Partner, we explain it to you. Keep reading and find out.
Practical tips to rank at the top of Google
As we just mentioned, for your brand’s web presence to be significant, you need to work on developing efficient SEO, so it’s ideal to focus on improving your Google ranking.
Why Google? Because, although there are different search engines, over 90% of Internet searches are conducted on Google, so that’s where you need to concentrate.
Some practical tips you can apply to help your company’s organic ranking on Google are:
Create valuable content
It is important that the content you offer to your target audience is unique and of high quality. This will help keep your potential customers on the page and make it easier for Google to understand the topics your site covers, allowing it to rank your site optimally. Contact us and show the world the value your brand has to offer.
Have an attractive visual design
It is essential that your website is easy to navigate so that people feel more comfortable and Google finds it more optimized. Become one of our partners and optimize your company’s website with us.
Align your pages with Google’s requirements and recommendations
Google’s search engine presents some suggestions, requirements, and prohibitions for websites. You should continuously review their updates and try to follow their guidelines. This will help you avoid penalties from Google and position your brand on the first pages. Work with us and ensure your website is aligned with all the protocols of this search engine.
Use meta descriptions
Meta descriptions are very precise and attractive summaries that present the content of the page. Google uses this text to display it in the ‘presentation’ of your page in its search results. Learn how to create meta descriptions that enhance your SEO strategy with us.
Include relevant backlinks
Incorporate different internal and external links in your content to connect other pages. Write to us and learn how to optimally place these hyperlinks and improve your SEO ranking.
Resolve the search intent
Although you can complement your content, and it is indeed a good practice, you must keep in mind that the most important thing is to meet the user’s needs. At Partner, we help you identify what your audience is looking for and how to connect with them. Contact us to get started.
What are you waiting for to optimize your brand’s ranking on Google?
Improve your website’s visibility with quality content
Although we already mentioned that creating valuable content is important, we want to emphasize it to explain it in more depth.
Your website is not only about the services you offer but also the value you provide to the users who visit it. Therefore, Google ranks better those sites or pages that offer authenticity, novelty, and content that truly adds value.
To achieve this, you need:
Create quality content:
01
Including images, videos, tables, or graphs that make your content more attractive.
02
Using language and vocabulary appropriate for your target audience.
03
Adding your personal touch to the content, that is, discovering your brand’s tone and ensuring all content maintains the same communication style, so people can recognize it and the website remains consistent.
04
Researching what your potential customers are looking for and uploading content that can address those questions or needs.
05
Periodically optimizing your content. A website can be ranked, but it won’t stay there forever, so you need to update your content, not only by uploading new information but also by modifying old pages to ‘revive’ them.
How keywords help you connect with your audience
We’ve already told you a lot about Google ranking and how an SEO strategy can help you, but we still need to mention a fundamental point: keywords.
What are keywords and why are they so important?
Keywords are terms composed of one or more words that respond to what internet users are searching for. In other words, how people search for your content.
These keywords are not chosen at random; in fact, the chosen word must respond to:
- The intention of your brand with the content: whether it is informative, commercial, etc.
- The search intent of users: what people are looking for and how they are doing it.
The use of keywords is essential in SEO practice, as an appropriate keyword is the first step to connecting with your audience and allowing them to find you. This will also help Google to classify your content more accurately in search results and increase your website traffic organically. It even helps to position your page in search engines other than Google.
You should keep in mind that your website can have different keywords, but it is recommended to have only one per page.
At Partner, we build the online presence of brands and companies through the design and management of their website, strengthening their pages with the creation of valuable content, both written and audiovisual, and developing an effective SEO strategy.