Hygiene and personal care Archivos - Partner Comunicación

Harpic “All-in-One” Campaign: Simplifying Bathroom Cleaning

partner — Tue, 24 Sep 2024 18:52:40 +0000

Harpic “All-in-One” Campaign: Simplifying Bathroom Cleaning

Harpic, a leading cleaning and disinfection brand, wanted to showcase the convenience of its “All-in-One” product line and drive home the message that one product is all you need for a hygienic bathroom.

The Challenge

Modifying consumer behavior was key. Many believed homemade cleaning mixtures such as powder soap, bleach, vinegar, hydrochloric acid, and other cleaning products were necessary for effective bathroom cleaning. Our task was to debunk this myth.

Action plan

We created three relatable commercials highlighting everyday cleaning scenarios, demonstrating Harpic’s effectiveness and ease of use.

The outcome

We delivered three impactful TV commercials on a budget. The same content was repurposed for digital platforms, maximizing our reach.

El cargo Harpic “All-in-One” Campaign: Simplifying Bathroom Cleaning apareció primero en Partner Comunicación.

Project ‘How-to’ Vanish

partner — Tue, 24 Sep 2024 17:06:42 +0000

Project ‘How-to’ Vanish

Vanish, the world’s #1 stain remover brand, faced a significant challenge: many consumers were unaware of how to properly use its products, leading to misconceptions about their effectiveness.

Challenge

Overcoming this false belief implied:

Teach consumers how to correctly use Vanish Liquid and Vanish Powder

Showcase product effectiveness in everyday situations relatable to consumers

Action Plan

To demonstrate product efficacy, we designed multiple storyboards depicting daily situations where characters accidentally stained clothing and then completely removed the stains using Vanish correctly.

We produced international commercials for Colombia, Peru, Chile, and Argentina, adapting and distributing them across various platforms.

Key Actions:

Conceptualization

Music composition

Casting

Location scouting

Video colorization

Format adaptations

Versions for multiple networks, platforms, and countries

The outcome

The video campaign’s global appeal enabled seamless adaptation and playback in five countries. We received recognition for the best audiovisual project of the year from Reckitt Benckiser, meeting and then exceeding internal evaluation standards.

El cargo Project ‘How-to’ Vanish apareció primero en Partner Comunicación.

Reckitt Benckiser’s International Women’s Day Event

partner — Tue, 24 Sep 2024 16:59:14 +0000

Reckitt Benckiser’s International Women’s Day Event

Reckitt Benckiser, a leading health and home hygiene products company, needed to launch its annual March 8th forum to commemorate International Women’s Day.

Following tradition, the event would take place across various international locations, promoting attendee participation to highlight women’s roles in the workforce, honoring their achievements and amplifying female voices through colleague ambassadors and expert speakers

The Challenge

Beyond designing the forum’s stage for the in-person event in Cali and broadcasting it internationally, ensuring seamless transmission and securing speakers, we identified a significant opportunity:

Creating a lasting, safe space for Reckitt Benckiser’s women.

Action Plan

Thus, we launched the “Reckitt Woman Movement”, a dedicated platform for female employees to drive initiatives and advance women’s empowerment in the workplace.
Under this ideal we:

Adapted the company's location for the event.

Crafted a compelling narrative for long-term impact.

The outcome

The “Reckitt Woman” initiative has become a beacon for female empowerment, transcending its origins as a single event to become a worldwide hub for connection, expression, and support among Reckitt Benckiser’s women.

El cargo Reckitt Benckiser’s International Women’s Day Event apareció primero en Partner Comunicación.

Launch of Recamier Tools

partner — Tue, 24 Sep 2024 15:59:36 +0000

Launch of Recamier Tools

Recamier, a Colombian company with over 60 years of experience in the beauty and personal care industry, launched its heat styling tools for hair drying and styling, backed by Gamma Piu. They tasked us with raising customer awareness for the new product line

Challenge

The challenge was to generate awareness about the heat styling tools: (5X Relax Power hairdryer, Keratin Glory and Donna + Keratin hairdryers) in Recamier’s new product line, “Recamier Tools”, among beauty salon owners, stylists, and hairdressers.

Action Plan

To promote the “Tools” product line, we planned and designed a physical and digital product catalog that included

Photography sessions

3D modeling for videos showcasing the products' features, versatility, and quality, as well as their potential to enhance beauty salons

The outcome

We strengthened the image of the Tools product line, highlighting them as the ideal heat styling tools for complementing the hair drying, styling, and finishing process, as well as their ability to optimize service times in beauty salons thanks to their functional attributes.

El cargo Launch of Recamier Tools apareció primero en Partner Comunicación.

Laundry Experts Contest: Vanish + Woolite

partner — Tue, 24 Sep 2024 14:52:52 +0000

Challenge

The challenge was to conceptualize, develop, and manage an interactive, massive, and high-impact activity that would reach many participants and generate economic revenue for the client.

Action Plan

To carry out this project and meet the brands’ objectives, we implemented the following actions:

Defined the activity mechanics

Configured the chatbot

Created the graphic line

Produced tutorial videos to explain the step-by-step dynamics

The outcome

Our participation in the execution of this project was integral, as we led and executed each phase of the process: conceptualization, graphics, chatbot creation, administration, review and validation of invoices, announcement of winners, and management of prizes to ensure they reached each winner. More importantly, by implementing this contest, Vanish and Woolite achieved their objectives, increasing sales and promoting product awareness among consumers.

El cargo Laundry Experts Contest: Vanish + Woolite apareció primero en Partner Comunicación.

Web analytics and e-mail marketing strategy for Finish

partner — Tue, 24 Sep 2024 13:18:32 +0000

Key challenges

To meet the objectives set, we needed to overcome the following challenges:

Boost Finish’s digital presence and increase the dishwasher campaign’s visibility.
Generate more web traffic and increase the newsletter subscription rate.

Action plan

To achieve this, we implemented a Search Engine Marketing strategy (SEM) using Google Ads, with the objective of attracting potential clients interested in renting office space. The strategy involved:

Analyzing campaign results, through the creation of detailed reports that evaluated web traffic, user behavior and e-mail marketing campaign performance.

Improving the user experience by optimizing the website and its content.

The outcome

With the implementation of these actions, we achieved:

The improvement of e-mail marketing campaigns

which was reflected in increased open and conversion rates.

The improvement of e-mail marketing campaigns

which was reflected in increased open and conversion rates.

Increment of website metrics

An increase in the number of users and views was obtained, as well as an improvement in the bounce rate and average session duration.

Increment of website metrics

An increase in the number of users and views was obtained, as well as an improvement in the bounce rate and average session duration.

El cargo Web analytics and e-mail marketing strategy for Finish apareció primero en Partner Comunicación.