Creativity and advertising design Archivos - Partner Comunicación

Launch of Recamier Tools

partner — Tue, 24 Sep 2024 15:59:36 +0000

Launch of Recamier Tools

Recamier, a Colombian company with over 60 years of experience in the beauty and personal care industry, launched its heat styling tools for hair drying and styling, backed by Gamma Piu. They tasked us with raising customer awareness for the new product line

Challenge

The challenge was to generate awareness about the heat styling tools: (5X Relax Power hairdryer, Keratin Glory and Donna + Keratin hairdryers) in Recamier’s new product line, “Recamier Tools”, among beauty salon owners, stylists, and hairdressers.

Action Plan

To promote the “Tools” product line, we planned and designed a physical and digital product catalog that included

Photography sessions

3D modeling for videos showcasing the products' features, versatility, and quality, as well as their potential to enhance beauty salons

The outcome

We strengthened the image of the Tools product line, highlighting them as the ideal heat styling tools for complementing the hair drying, styling, and finishing process, as well as their ability to optimize service times in beauty salons thanks to their functional attributes.

El cargo Launch of Recamier Tools apareció primero en Partner Comunicación.

Project: ICCO – A Coffee that Tastes Like…

partner — Tue, 24 Sep 2024 15:38:45 +0000

Challenge

To make the objective of this initiative, its impact on peace-building in Putumayo and Nariño regions, and community empowerment through sustainable local economies visible, via a comprehensive advertising campaign.

Action Plan

We developed the concept: “A Coffee that Tastes Like…”, highlighting the territorial richness and sustainable production capabilities, comprehending cafe, panela, chontaduro, of these regions’ communities all inside a peace seeking context. To achieve this:

We created a graphic line inspired by the landscapes, culture, and properties of coffee, cacao, panela, and chontaduro crops in Putumayo and Nariño.

We gave prominence to communities building peace through their labor.

We produced a video along the local communities showcasing the project's deployment and legacy.

The outcome

We created various graphic and audiovisual pieces for media distribution, supporting peace visibility, built from resilience and territorial richness. This effort connected farmers with export companies, securing better incomes for families and increased visibility for regions and country.

El cargo Project: ICCO – A Coffee that Tastes Like… apareció primero en Partner Comunicación.

Laundry Experts Contest: Vanish + Woolite

partner — Tue, 24 Sep 2024 14:52:52 +0000

Challenge

The challenge was to conceptualize, develop, and manage an interactive, massive, and high-impact activity that would reach many participants and generate economic revenue for the client.

Action Plan

To carry out this project and meet the brands’ objectives, we implemented the following actions:

Defined the activity mechanics

Configured the chatbot

Created the graphic line

Produced tutorial videos to explain the step-by-step dynamics

The outcome

Our participation in the execution of this project was integral, as we led and executed each phase of the process: conceptualization, graphics, chatbot creation, administration, review and validation of invoices, announcement of winners, and management of prizes to ensure they reached each winner. More importantly, by implementing this contest, Vanish and Woolite achieved their objectives, increasing sales and promoting product awareness among consumers.

El cargo Laundry Experts Contest: Vanish + Woolite apareció primero en Partner Comunicación.

Harinotas Magazine, Edition 100

partner — Tue, 24 Sep 2024 14:22:13 +0000

Harinotas Magazine, Edition 100

Haz de Oros, the most recognized brand of Harinera del Valle, has a comprehensive portfolio dedicated to supporting the growth of bakers across the country. Among its most established strategies is the Harinotas magazine, which reached its 100th edition in 2023.

Challenge

The challenge for this 100th edition was to achieve a differential in terms of recipes, tips, stories, editing, and presentation. Additionally, it aimed to pay tribute to the Professional Baking Advisors (APP) who are the driving force behind this magazine, contributing their recipes and recommendations. Given that Harinotas has become an integral part of its readers’ landscape, achieving a significant differential posed a considerable challenge.

Action Plan

To address this challenge, we initiated a profound market research and analysis of references. We also reviewed past editions of the magazine, including the first one launched in June 1995. Furthermore, we conducted interviews with APP members to honor their contributions and recorded their recipes. We then collaborated with the client to identify the optimal style for writing the magazine.

The outcome

By combining the knowledge obtained from research, APP stories, client needs, and concept development, we created the ‘100 Migas Doradas de Harinotas’ (100 Golden Crumbs). This edition was designed as a nostalgic, storytelling-style tribute to represent all previous editions, share APP anecdotes, showcase the first edition, and explain the magazine’s name.

The outcome was a unique and engaging edition that marked a turning point in the magazine’s history. By compiling Harinotas’ best moments and sharing its story, we showed that a story as important as this deserves to be told, displayed, and tasted on every page.

El cargo Harinotas Magazine, Edition 100 apareció primero en Partner Comunicación.

Cervalle Christmas

partner — Tue, 24 Sep 2024 13:45:43 +0000

Cervalle Christmas

Cervalle, the #1 pork brand in Valle del Cauca, with over 25 years of experience in producing quality and flavor, needed to promote the sale of its product lines (A granel, Practicerdo, Línea blanca, and Carnes frías) during the Christmas season.

Challenge

The challenge during this time of year was to create supportive graphic materials that would encourage the sale of Cervalle Christmas dinners. We had to design an attractive resource that would generate recall when choosing the ideal cut for the season, while also reinforcing communication with the target audience, which included both recurring clients and new consumers and entrepreneurs.

Action Plan

To develop the required graphic materials, we executed the following actions:

Benchmarking

We analyzed best practices in the market to define the format for promoting Cervalle products. Through the design and layout of a sales catalog, we generated the impact the brand expected in terms of product dissemination.

Audiovisual support

We assisted in art direction for product photography to ensure natural composition, considering the brand’s food products.

Graphic line creation

We designed the brand manual for this project to ensure consistency in graphic communication.

The outcome

We obtained an index in book format that was easily accessible and featured complete information about the products the client needed to sell, including combos and cuts that, although not part of a traditional Christmas dinner, are perfect complements for that time of year.

In addition to this, we created various pieces to reinforce Cervalle’s commercial objective, including a brochure that served as support for the Commercial team’s visits to companies by creating point-of-sale materials, such as banners, brochures, flyers, streamers, and leaflets, which showcased the products being promoted.

El cargo Cervalle Christmas apareció primero en Partner Comunicación.

Haz de Oros’ surprises laboratory

partner — Mon, 23 Sep 2024 21:23:39 +0000

Challenge

The main challenge was to highlight each product’s properties and versatility in the kitchen through an educational, procedural, and easy-to-replicate format, using everyday utensils and appliances, such as pans, spoons, bowls, and a stove, to emphasize ease of preparation.

Action plan

Based on the Brownie, Orange Cake, and Waffle mixes, we created a video production to showcase their easy preparation. The audiovisual production included:

Creativity

– Storyline creation

– Concept development

– Graphic and animation design

– Defining the visual style based on the client’s key visual

Production

– High-definition digital video production

– Recipe preparation according to client guidelines

Props and Setting

– Location

– Set design

– Model selection

Post-production

– Digital animation of graphic elements for composition

– Music and sound effects

The outcome

We developed three educational videos showcasing the ease, practicality, and versatility of Haz de Oros’ Family line Brownie, Orange Cake, and Waffle mixes.

Through this production, we reinforced the simplicity of preparing these products at home, promoting their use in a family setting and encouraging sharing special moments with loved ones.

El cargo Haz de Oros’ surprises laboratory apareció primero en Partner Comunicación.